This Way Up: Creativity’s breeding ground for worthwhile opinions

about

Animation and experience design for Australasian Writers and Art Directors (AWARD).

This Way Up was hosted in Sydney for three days in August and featured some of the sharpest minds in the business of creativity.

The festival united local leaders and emerging talent with some of the world’s most renowned and disruptive innovators.

A hotly-anticipated program of interactive talks, panel sessions, workshops, courses and networking events pushed creative boundaries, championed the best thinking, drove marketers’ desire to do better work, and compelled the broader business community to recognise that creativity applied to any aspect of business propels growth.

The festival will return in August 2024. Check out the website I created - check back next week to see it in action!