The Trees Are Hugging Back

About

Trees hug back in an Australian environmental campaign launched by NewsMediaWorks. Running for nine weeks in magazines and metropolitan, suburban and regional newspapers across print and digital formats.

Popular science icon Dr Karl Kruszelnicki fronts the national advertising campaign which congratulates Australians for being among the best newsprint recyclers in the world.

The campaign was developed for NMW’s environmental advisory group and has Dr Karl getting up close with a tree to say thank you. It highlights that print newspapers and magazines are produced using recycled fibres and sustainably managed forests.

Australia has one of the best newspaper recycling rates in the world, recycling enough newspapers every year to fill 7605 swimming pools, or stretch to the moon and back.

deliverables

Art Direction
Campaign Management
High End Retouching
Copywriting
DIGITAL Design
PRINT DESIGN
FINISHED ART